The distribution area was based on a pre-defined distance or radius from a central point (the location of the practice) and had to be delivered to all residencies within that radius.
This is not quite as straightforward as it may seem since we have to calculate the number of residences within the relevant area and we also have to create a logical distribution map that avoids crossing through streets.
The other challenge that we had with this job was that it was a relatively large area so it had to be managed carefully in order to ensure that the whole area was completed. This is not as easy as it may seem as the job took place over a number of days with different distributers working on it. It was, therefore, important to use a control map to split the area into manageable ‘chunks’ and to ensure that all of the completed areas are mapped carefully.
We used our mapping software and our ‘RAS’ Software which enables us to calculate the number of houses in any given area to help manage this process.
Our client was very please with the results, saying “I’ve had good feedback from Halo Dental Clinic regarding patients signing up”. We look forward to continuing out relationship with them in the future.
Company Name: 2112 Direct Marketing Ltd
Company Number: SC352956.
VAT Registration No: 971 0992 00
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