Leaflets Distributed for Duchess Nina Care Home Hamilton

Duchess Nina Nursing Home is a small care home that is located in the village of Quarter, which is close to Hamilton in South Lanarkshire.

Duchess Nina is ideal for people who like to have their own space but also enjoy the company of others.   It is part of Bertinaley Care which runs a number of  nursing and residential care homes across Scotland.

We recently distributed leaflets for them to selected areas of Hamilton, Larkhall, Stonehouse and Strathaven was promoting the fact that they have a limited number of rooms available for residential care.

Since the people who use their service are elderly people who need assistance with their day-to-day life we used our generic demographic profiling system to identify the areas where their potential clients were likely to live.  The nature of the prospective client base meant that we had to target two types of people – the elderly people who use the service and the children of these people who may need to consider the service for their parents.

The leaflets were distributed to the correct areas and our client was happy with the results that they obtained.