Since this was the first time that our client had distributed leaflets, we worked closely with them to help identify the best area for their distribution.
Using their local knowledge, our client had some ideas about where they wanted to target. We used our generic demographic system to narrow the area down to a specific target area which included a cross-section of the types of residences they wanted to target.
Using a cross-section of demographic types is a useful way to test the market and identify the type of person that generates the best response. This information can then be used to narrow down the target ares in future leaflet distribution campaigns.
Our client had a specific number of leaflets that they wanted to distribute. We also used our specialist software, to work out size of the area that their leaflets could be distributed to with the leaflets they had.
The leaflets were distributed to the agreed area and, in line with our policy of being totally transparent in our reporting, we provided our client with a GPS map showing where their leaflets had been distributed to.
Company: 2112 Direct Marketing T/A 2112 Leaflet Distribution, Second Floor, 48 West George Street, Glasgow. G2 1BP
Registration No: SC352956
VAT Registration No: 971 0992 00
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