This was the third leaflet distribution job that we have done for Neil Gordon Dental, having worked with them for a few years.
Having previously designed and printed the leaflet, we were asked to distribute the leaflets that we had left over from the last distribution.
We had previously run a demographic analysis and a ‘Customer Penetration Analysis‘ to identify the most appropriate areas into which to distribute the leaflets in Hamilton. The information gathered in from these analyses, combined with knowledge of the areas that we had previously distributed their leaflet to helped us to identify the best areas into which to distribute the leaflet in this distribution.
The leaflets were distributed to a cross-section of the relevant demographic types to ensure that we were not focusing on a specific area or type of person.
We used the GPS from the previous distribution to ensure that we did not deliver the leaflet to any areas that we had distributed to in the last job. The GPS tracks from this distribution were then combined with the previous map to ensure that we know what areas of Hamilton have been covered for future reference.
Company Name: 2112 Direct Marketing Ltd
Company Number: SC352956.
VAT Registration No: 971 0992 00
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