This job was originally a delayed due to COVID-19 as we had originally booked it in for distribution in March. We were, therefore, pleased to be in a position to distribute these leaflets in August. It seems strange to have had to delay a job for five months and for our client to be OK with it, which proves that we are living in very strange times. It is also gratifying that our client stuck with us and that we have managed to come through the worst year that we, like many other businesses, have ever faced.
The leaflet was promoting Neilston Dental bespoke, high quality dentures. This meant that our client wanted to target a very specific demographic type – in other words, to target the people who would be most interested in this service.
To achieve this, we used our generic demographics identify the areas in Barrhead where the ideal customers for this service are likely to live. We also used our specialist software to calculate the number of houses in each area before creating a control map for the areas that the leaflets were to be distributed to.
The leaflet distribution job went well and we managed to distribute to the selected areas in Barrhead. We are grateful to Neilston Dental and to all of our other clients who continue to support us and entrust us with their leaflet distribution.
Company Name: 2112 Direct Marketing Ltd
Company Number: SC352956.
VAT Registration No: 971 0992 00