The client wanted to target both residential properties and businesses in the area closest to the shop, making this a radius distribution.
We worked out the distance from the centre point that we could distribute to with the number of leaflets that they had using our specialised software.
Once we had identified a suitable areas we asked our client to confirm that they were happy to have their leaflets distributed to the selected area. They said that they were but that they wanted to target non-competing business in the area, as well as residential properties.
The distribution job was fairly straightforward. The main difficulties were gaining access to the tenements buildings which are prominent in the Shawlands area.
We have been distributing leaflets and other marketing materials in and around Glasgow for over seven years and are, therefore, used to dealing with gaining access to these building. Indeed, we pride ourselves on ensuring that we not only gain access but also deliver to every individual letterbox in the building.
The distribution was completed on time with only a minimal number of non-deliveries .
Company Name: 2112 Direct Marketing Ltd
Company Number: SC352956.
VAT Registration No: 971 0992 00