One of our existing clients started a new business – Boss Pizza – and asked us to help promote it in the Hamilton area.
The business model is interesting, offering high quality pizza at a reasonable price. To achieve this the business operates on a web-based system, keeping overheads and, therefore, costs down.
In addition, the delivery area is limited to a 2-mile radius from the kitchen. We were able to use our mapping software to identify the distribution area within the delivery radius. They also wanted to distribute a set number of leaflets throughout the area each week. To achieve this we used our specialist software that calculates the number of houses in an area to split the overall area into manageable ‘chunks’.
The fact that the leaflets are being distributed to different areas week meant that we used the above information to create a control map that helps us to manage the distribution to ensure that the leaflets are distributed to the correct areas and to ensure that nothing is missed.
Our leaflet distribution management system enable us to do this type of work and our GPS tracking system helps us to ensure that we can keep tack of what areas have been distributed to and to ensure that nothing is missed.
Company Name: 2112 Direct Marketing Ltd
Company Number: SC352956.
VAT Registration No: 971 0992 00