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We were please to be asked to distribute leaflets for three of the Nuffield Health Gyms in the Glasgow area. These included the Glasgow Central Gym in Finnieston Street, the West End Gym in Minerva Street which was formally Virgin Health and their new Gym in Milngavie which was formally Esporta.
The Glasgow Central and West End gyms did not have any specific demographic targets so we distributed their leaflets in a close proximity to the gyms in the West End of Glasgow, ensuring that we . The main issue was that the clubs are close together so we had to be careful to ensure that the leaflets were distributed in a way that benefited both clubs and did also that the areas did not overlap.
The Milngavie club is more focused on families as they have wide variety of activities that are suitable for people of all ages. They wanted to target Bearsden so we identifies areas of Bearsden where families are likely to live and distributed their leaflets to those areas.
We were able to identify these areas using generic demographic information that we have for the whole of Scotland. This is only one type of generic demographic that we have – we can basically identify areas where any types of person lives. This allows us to target specific types of people for our clients, ensuring that their leaflets are distributed to areas where the people who are most likely to be interested in their products or services live.
At the time the leaflets were distributed Nuffield Health were also running adverts on TV. This is an ideal time to distribute leaflets as it not only reinforces the message that people see on TV but also associates it with the local club.
We are please to have been asked to help these Nuffield Health clubs to promote their business and we look forward to working with them in the future.
