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We were asked to distributed leaflets for Vaporized, a new e-cigarette shop that was due to open in Cardonald in the G52 area in the West side of Glasgow.
The leaflet included a 10% off voucher to encourage people to visit the shop. This will also help them to track the response rates to the leaflet and, therefore, determine the degree to which it succeeded in generating new business and raising awareness of the shop.
We used a radius distribution to define the areas into which the leaflets were distributed. We did this by using our Regional Analysis System which calculates how many residences are located within a radius from a central point. In this case, the location of the shop was used as the centre point and the distance from the shop was based on the number of leaflets that they wanted us to distribute.
The main challenge that we had was the timescale as our client wanted them to be distributed as close to the opening date as possible which we worked hard to achieve. The majority of the leaflets were distributed on the day of the opening and the remainder were distributed the next day.
