This job was slightly outside our normal working area as we focus more on the West of Scotland. It was, therefore, good for our distributors to go to an area that they had never been to before.
Our client wanted to distribute a specific number of leaflets to as much of the town of Whitburn as possible. There were a few new housing developments in the area which made estimating the total number of houses in the town difficult as we did not know how many house were in each new estate.
We carried out some research before starting the job so that we knew where the new estates were and we made sure that our distributors counted the number of houses in each estate and we used the GPS tracks of the distribution to create a map of the layout of the new estates so that we had the information for future reference.
The leaflets were promoting a free home delivery service provided by our client so it was applicable to all of the residents in the area. This meant that there was no need to use any demographic targeting for this leaflet distribution.
All of the leaflets were distributed to as much of the town as possible. The fact that we have a GPS map showing the exact areas that the leaflets were distributed to means that we will be able to complete the distribution in the future.
Company Name: 2112 Direct Marketing Ltd
Company Number: SC352956.
VAT Registration No: 971 0992 00
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