Our long-standing relationship with The Village Gym continued when we distributed leaflets for them in Glasgow’s South Side.
In order to identify the best area into which to distribute their leaflets, we rune a Customer Analysis for them. This was the third analysis that we had run over the years – it is important to run the analysis fairly frequently as the type of people who are buying your products or services can change over time.
This customer analysis enabled us to create a Demographic Profile of their customers and, based on this, we identified the best areas in the South Side of Glasgow to distribute their leaflets. We met with our client to discuss the results of the analysis and to choose the areas where they wanted to distribute their leaflets. They decided to target the South Side of Glasgow and our analysis help to narrow down the exact areas for distribution.
This leaflet was offering a Free Five Day Pass, to encourage people to try their state-of-the-art gym facility which is one of the most technologically advanced in Glasgow. In addition to the gym, they have a great pool, fully-qualified staff and a great timetable of fitness classes, some of which are delivered in a unique ‘virtual’ environment.
We successfully distributed the leaflets in the selected areas and our client was happy with the results.
