The leaflets, which were in the form of menus, were distributed within a radius from the shop. This menu distribution was slightly different from others that we have done because we included an ‘exclusion zone’ around the shop. This meant that we did not deliver the leaflets within a 200m radius from the shop.
The reason for this was that our client felt that the people who live in the immediate vicinity of their shop will already know that they are there so we decided to use the menus that we saved by excluding this area to extend the area distributed to.
The client had a specific number of menus that they wanted to distribute and we used our Regional Analysis System, to calculate the distance that we could go from the shop with the number of leaflets that they had available.
Company Name: 2112 Direct Marketing Ltd
Company Number: SC352956.
VAT Registration No: 971 0992 00