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We continued our long-standing relationship with Kip McGrath Education Centres by printing and distributing leaflets for the East Kilbride centre.
Kip McGrath provide after school tuition in English and Maths to children aged 5 – 18 living in the local area which, in this case was East Kilbride.
Having successfully distributed leaflets for this centre earlier in the year, we were asked to distribute a new leaflet in the same areas that we targeted in the last campaign. These areas had been identified based on their proximity to schools and on a generic demographic profile showing where families were likely to live in these areas.
This leaflet was specifically aimed at secondary school children who are preparing for SQA and/or Higher exams next year or in the following years and may need some help with their studies.
In addition to distributing the leaflets, we also printed them. Our client wanted postcard-sized leaflets so we printed them as A6 sized on 350gsm card. This is a very good quality leaflet and one that we recommend for this size of leaflet as it helps ensure that it goes through letterboxes more easily. It also ensures that it gives a good impression of the business.
Since we were distributing to the same areas as before, we used the maps from our previous distribution to identify the relevant areas. This proved to be successful and we completed the leaflet distribution as per our client’s instructions.
