This distribution followed previous distributions that we carried out in Newton Mearns and Clarkston last year. Our client took time to measure and analyse the results of their last distributions in order to understand the both the financial returns and the time between the distribution and receive responses. For further information relating to measuring response rates, see our Direct Marketing Resources.
Out client wanted to target people who are most likely to use their services so we used our Demographic Analysis Systems to identify the relevant Demographic Types and subsequently to identify areas in the target areas where those people are likely to live.
We created maps fir the target areas which our leaflet distributors used to complete the leaflet distribution.
Company Name: 2112 Direct Marketing Ltd
Company Number: SC352956.
VAT Registration No: 971 0992 00
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