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We are pleased to have completed our second leaflet distribution job for Intaglio Glass & Design who are based in East Kilbride, South Lanarkshire. Intaglio Glass produce bespoke glass products, including back painted splashbacks that can be custom made to fit your kitchen colour scheme and design, shower enclosures, balustrades and many other custom glass products for the home.
They are experts in back painted kitchen splashbacks (having introduced them to the Scottish market in 2000) and this leaflet was promoting this product. The first distribution targeted areas in East Kilbride, Newtown Mearns, Clarkston and Giffnock, having used our generic demographic profiling information to identify the most appropriate areas in which to distribute their leaflets.
Since they had already completed a leaflet distribution to promote their products and services, we continued to work with them to identify new distribution areas that extended the areas that they had targeted in their first leaflet distribution job. This meant that we distributed their leaflets in East Kilbride and in the Giffnock areas in Glasgow’s South Side. We also mixed the type of housing across the range from older houses through to new housing developments.
We mixed the areas and types of housing in order to allow our client to determine where they got the best results from so that we can used this information to inform future campaigns. This is a technique that we would encourage companies who are testing leaflet distribution as a marketing tool to use as it both spreads the risk and tests the market.
