We distributed leaflets for Auchinlea Residential Care Home which is a small home that is located in the seaside town of Largs in North Ayrshire.
Auchinlea is ideal for people who like to have their own space but also enjoy the company of others. It is part of Bertinaley Care which runs a number of nursing and residential care homes across Scotland.
We distributed their leaflets for them to selected towns and villages along the Ayrshire coast, including Largs, Fairlie, West Kilbride, Wemyss Bay and Skermorlie. The leaflet was promoting the fact that they have a limited number of rooms available for residential care.
We used our generic demographic profiling system to identify the areas where their potential clients (elderly people who need assistance with their day-to-day life and their families) were likely to live. We targeted areas where two types of people were likely to live – elderly people who use the service and the children and families of these people who may need to consider the service for their parents or relatives.
The leaflets were distributed to the correct areas and our client was happy with the results that they obtained.
Company Name: 2112 Direct Marketing Ltd
Company Number: SC352956.
VAT Registration No: 971 0992 00
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