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We were asked to distribute leaflets in the Pollokshields area in the South Side of Glasgow for Remax for their Spring Campaign.
This job followed a number of successful leaflet distribution jobs that we had completed for this client in the South Side of Glasgow. We have also distributed leaflets for other Remax agents across Glasgow and Lanarkshire.
Our clients wanted to target the same areas on a rotational basis to increase brand recognition in the area. For further information on this, read our article about repeating leaflet distribution.
The area that the leaflets were distributed to was identified using our generic demographics to identify areas with owner-occupied houses. Since we had previously distributed leaflets into this area for the client we used the GPS maps from the previous distribution not only to identify the area but also to ensure that the leaflets were distributed to the correct area.
This is a good example of how we at 2112 Leaflet Distribution are able to be highly targeted in terms of the areas into which we can distribute leaflets. We can also be very specific regarding the type of households that we deliver to.
The leaflets were printed on high quality stock. In our article “What Paper Should I use for my Leaflets?” we discuss the importance of the type of paper that you use for your leaflets. We advise that when promoting a quality service (such as an estate agency service) you should use high quality leaflets to reflect the quality of your service.
The Remax agents took our advise and print their leaflets on heavy stock which not only reflects their high quality of service but also means that the leaflets go through letterboxes easier. This means that the leaflets look better then they have gone though the letterbox.
As well as promoting the service offered by Remax, these leaflets were offering a 20% Discount to encourage people to respond to the leaflet.
