We recently completed another leaflet distribution for The Village Gym in Glasgow. The gym is part of the Village Hotel in Pacific Quay in the G51 area of Glasgow. This was another in a series of leaflet distribution jobs that we have completed for them. Link the others, it was based on the results of a Customer Analysis that we did for this client.
The customer analysis enabled us to create a Demographic Profile of their customers and, based on this, we identified the best areas to target with their leaflets.
While their state-of-the-art gym facility which is one of the most technologically advanced in Glasgow, their membership fees are very competitive, ranging from £35 to £55 per month.
Their leaflets were distributed in various areas around Glasgow, including the Shawlands area in the south side, the Bellahouston area and the Broomhill area in the West End.
The areas that we distributed their leaflets to were identified as having residents that most closely matched the profile of their existing clients. and therefore targeting people mostly likely to be interested in joining the gym.
The leaflets were distributed in good time and into the areas agreed with our client.
Company: 2112 Direct Marketing T/A 2112 Leaflet Distribution, 29 Meikle Crescent. Hamilton ML3 7AQ
Registration No: SC352956
VAT Registration No: 971 0992 00