Having worked with Mackie Pharmacy for a number of years, we were please to be asked to design, print and distribute a leaflet promoting their Prescription Management & Delivery Service for their Spey Road pharmacy.
The leaflet was distributed in the areas surrounding the pharmacy, including Bearsden in East Dumbartonshire, Drumchapel, Knightswood, Yoker and Scotstoun in the West End of Glasgow.
This leaflet was designed to look like a prescription so that it stood out and would, therefore, attract attention – see our tips on leaflet design for further information. It was also printed on high quality 350gsm card. We used this weight of card because a quality leaflet can often to give a positive impression of the business – it suggests a high quality service.
Our client wanted their leaflet to be distributed to the postcodes that are listed on it. This effectively made it a boundary distribution because we has to stay within the boundaries of those postcodes.
Our client wanted the distribution to be spread our over a number of weeks to ensure that they could manage the new new enquiries generated by that leaflet distribution. To achieve this, we had to manage the leaflet distribution over time so we had to ensure that we kept close track of the areas that we had distributed their leaflets to so that we could be sure that we did not miss anything . We created a control map to help us manage the distribution and to make sure that the leaflets were distributed to all of the relevant areas.
We used our sophisticated mapping software and GPS systems to both keep track of what had been done, as well as ensuring that all of the relevant areas had been done correctly.
Our client was pleased with the results, saying “Thanks again for a great job. We have had a very good response.”
Company Name: 2112 Direct Marketing Ltd
Company Number: SC352956.
VAT Registration No: 971 0992 00
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