We used a Radius Distribution to identify the area into which the leaflets were distributed since our client wanted to target those people living within a certain distance from their surgery. This is an effective strategy for business that are providing a product or service that will appeal to a broad spectrum of people. The fact that the Clyde Munro leaflet was promoting spaces available for HNS patients meant that it fell into this category.
In addition to distributing the leaflets, we also printed them. This was an unique print job due to the unusual size of the leaflet – it was a folded leaflet with dimensions 210 x 198 which is DL size when folded. Using unusual shapes or sizes for leaflets can be beneficial in that it helps them to ‘stand out from the crowd’.
The leaflets were printed on high quality 250gsm paper to reflect the quality of the service provided by our client. This is a good practice for any business who wants to project a high quality service to assume as the better the quality of paper or card, the more professional the business ‘feels’.
Our client was very pleased with the quality of the leaflets and with or distribution. We look forward to working with them again in the future.
Company Name: 2112 Direct Marketing Ltd
Company Number: SC352956.
VAT Registration No: 971 0992 00