We recently completed another a leaflet distribution for Co-Wheels Car Club in Glasgow. This is the fourth distribution we have completed for Co-Wheels in various areas of Glasgow. In addition to distributed the leaflets, we also printed them using artwork supplied by our client.
Co-Wheels are a car and van hire company who provide a convenient and environmentally sound alternative to car ownership for people living in and around Glasgow. They not only provide short-term hire and easy online booking, they even have smartcard entry to on-street vehicles so you don’t even need to pick up keys!
Our client wanted us to distribute leaflets in Glasgow’s West End, City Centre and South Side. The leaflets were distributed into areas that we have not previously done and that were close to the locations of their cars.
We worked out a relevant distribution areas using a control map which recorded the areas that we had previously distributed to as well as a ‘drive time zone‘ from each of the locations of the cars. Using this information, we used our Analysis Software to calculate the number of leaflets that we needed for each area. This meant that we only had to print the number of leaflets that were required to distribute to these areas, thereby saving money in print costs and reducing waste.
The main challenge of leaflet distribution in these area of Glasgow is that they have a large number of tenement housing which can be difficult to gain access to. Having distributed leaflets in Glasgow for many years, we understand these issues and are able to gain access by starting early and using the service button to gain access. When this does not work we asked residents for access while minimising disruption as much as possible.
Company: 2112 Direct Marketing T/A 2112 Leaflet Distribution, Ground Floor, 29 Meikle Crescent. Hamilton ML3 7AQ
Registration No: SC352956
VAT Registration No: 971 0992 00