Having previously distributed a similar leaflet in various areas around Lanarkshire, Glasgow and Renfrewshire. The leaflet was promoting their Prescription Management & Delivery Service in the areas surrounding Moodiesburn in North Lanarkshire, including Stepps, Chryston, Cumbernauld and Gartcosh.
As can be seen, the leaflet was designed to look like a prescription so that it stood out and would, therefore, attract attention. It was also printed on very good quality 350gsm card which is unusual for a leaflet of this size. Our client wanted to use this weight of card because a quality leaflet can often to give a positive impression of the business.
In addition, the leaflet has a section for the recipient to complete to enable them to authorise Mackie Pharmacy to collect their prescriptions. The heavier quality would make it more robust when detached from the leaflet.
Our client wanted their leaflet to be distributed to the postcode that are listed on it. This effectively made it a boundary distribution because we has to stay within the boundaries of those postcodes. In addition, there were a number of new housing developments in the area. This meant that we used information gained from previous leaflet distribution jobs in the area to understand the layout of the new developments, as well as the number of houses that were in each.
Our client wanted the distribution to be spread our over a few weeks in order to ensure that they could manage the new new enquiries generated by that leaflet distribution. This meant that we had to manage the leaflet distribution over time so we had to ensure that we kept close track of the areas that we had distributed their leaflets to so that we could be sure that we did not miss anything. We used our sophisticated mapping software and GPS systems to both keep track of what had been done, as well as ensuring that all of the relevant areas had been done correctly.
Company Name: 2112 Direct Marketing Ltd
Company Number: SC352956.
VAT Registration No: 971 0992 00