We continued our long-standing relationship with Complete Dental Care (CDC) in Cambuslang by printing and distributing leaflets for them in all of Cambuslang and areas of Rutherglen that were closest to the practice which is at 151 Western Road.
The leaflet was to promote their dental practice and the services that they offer as well as advising people that they are taking on new NHS patients.
Our client wanted to present a fairly large amount of information so a folded A4 leaflet was used. This type of leaflet design has the advantage of being a reasonable size – since is A5 when folded – but has the added advantage of opening up to provide room for providing much more information.
This meant that the leaflet had a very ‘clean’ font and back with clear information and calls to action while also providing more detailed information on the inside. When designing this type of leaflet, it’s important to keep the outside relatively clean and simple with a clear call to action answer keep the detailed information on the inside.
The leaflets were distributed over a period of a number of days so the management of the distribution was important in order to ensure that the leaflets were delivered to all of the houses in the selected area. We used our GPS tracking system to ensure that all of the area was completed and also to help manage the distribution by monitoring the areas distributed to each day and filling any gaps that we located.
The leaflet distribution area included some new housing estates which we had delivered to on other jobs that we completed in Cambuslang so we had maps of these areas and knew how many houses were in these estates. Since one of these estates was still under construction new streets had been added since we last distributed leaflets in the area. Our GPS tracks allowed us to identify and map these new areas.
The distribution was completed successfully and our client was very happy with results.
Company Name: 2112 Direct Marketing Ltd
Company Number: SC352956.
VAT Registration No: 971 0992 00
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