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We printed and distributed leaflets for VIP Premium Vaping in Motherwell to promote their new shop which recently opened in Brandon Parade East. The leaflets 
were printed on good quality 250gsm paper which not only helped to give the shop and products a quality ‘feel’ but also enabled them to be put through letter boxes easier.
The leaflet was offering 2 free VIP e-liquids with the leaflet. Including offers that require the leaflet to be presented in order to obtain it is a good way to track the response rates of the distribution.
Since the e-cigarette products are used by a wide cross-section of the population, there was no need to employ any targeting so we used a radius distribution with the around the shop at the centre. We have found that this is a good way to handle the distribution of leaflets where there is no specific type of person being targeted since it is distributed to residences that are closest to the shop.
