The leaflets were distributed within a radius from the location of the shop at 509 Victoria Rd. The meant that the client was targeting the people living closest to the shop on the basis that they would be the people who are most likely to use their services.
The main challenge that we had with this distribution was that the area has a lot of tenements which can make gaining access difficult. We get around this issue by starting the distribution early in the morning when service button are in operation.
The leaflet, which was printed on 200gsm stock, was intended to raise awareness of the shop, as well as promoting the services that they provide. These services include bicycle servicing, new and second hand parts, as well as refurbished bikes.
In addition, the leaflet that was distributed also promoted their community events, such as family rides, after school bike club and much more.
Company Name: 2112 Direct Marketing Ltd
Company Number: SC352956.
VAT Registration No: 971 0992 00
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