The distribution was highly targeted in the Giffnock and Muirend areas of Glasgow. As a roofing company their ideal customer are people living in older more traditional styles of houses – basically those that are more likely to need work done on their roof and where the owner of the property s responsible for the roof.
For this reason, we used our demographic system to identify areas where these types of property were most likely to be located and we instructed our distributors not to deliver to flats and new housing. Our willingness and ability to be selective in the type of property we deliver to combined with our unique customer and market analysis systems are just some of the features that set us apart from other leaflets distribution companies.
Our client was running TV adverts at the time when the leaflet distribution was done. Research has shown that doing a leaflet distribution alongside a TV or Radio advertising campaign can be highly effective, helping improve the response rates from both. This is because TV, and to a greater extent radio, can deliver an almost subliminal message. Receiving a leaflet will make the connection in the customer mind and thereby increase their awareness and response rates.
This is the second job that we have completed for this client and we look forward to continuing our good working relationship with them in the future.
Company Name: 2112 Direct Marketing Ltd
Company Number: SC352956.
VAT Registration No: 971 0992 00