Tips to How Leaflet Distribution can Help you Spread the Word that You are Open for Business After the COVID-19 Lockdown has ended.
We understand as much as anyone that the past few months have been tough for small businesses in Glasgow, Lanarkshire and the West of Scotland. We have been through it ourselves and know the challenges that small businesses face when reopening in a post-Covid-19 world.
This article gives you some general information and advice designed to help you to successfully reopen your business after the Coronavirus lockdown.
Make your business safe
Make sure that you implement all appropriate measures and advice provided by both local and national government to ensure that you, your staff and your customers stay safe. For example, before we started distributing leaflets again we implemented COVID-19 processes and procedures that are designed to protect both our distributors and the general public.
Tell your existing customers
Once you have the relevant processes and procedures in place, it’s time to let your existing and potential new customers know that your are back in business. You should also make sure that they know what steps you have taken to protect them, that they can expect from you and and, where relevant what you expect from them.
For existing customers, this can be done in many ways, including e-mail, SMS, Social Media and other digital communication tools. The beauty of using these tools is that they are free so it is not costing anything to get your message our to existing customers, assuming that you know who your customers are and have their contact information.
Update on-line resources
Other simple but important steps that you can take to let people know that you are open for business include the following:
- Update your website to ensure that it states that you are open, provides information about any policies and/or procedures are in place and encourages people to contact you.
- If you have suspended or reduced your on-line marketing activities, such as Google Ads , restart them. If you have not used on-line marketing before, you should consider trying it. The more people who know that you are open for business the better!
- If you are displaying opening hours on any on-line systems, such as Google My Business, make sure that you update them to show that you are open and provide any information that your customers may need to be able to do business with you.
We can help spread the word
As more and more of your competitors begin to open their doors, your business needs smart marketing to stand out from the crowd. 2112 Leaflet distribution can help you to spread the word that you are open for business using our specialist targeted leaflet distribution service.
We know who your customers are and, importantly, where to find them. How do we do this?
We can help you to ‘speak’ directly to your audience by using our customer analysis system to help you understand what your customers ‘look like’. This information id then used to create distribute leaflets to in areas where people who are most like them live. If you don’t have information about your customers, don’t worry, we can use our generic demographic information to identify where your ideal customers live.
Our experienced distributors will then ensure that your leaflets are delivered to the correct areas and we will even provide you with a GPS map to show exactly where we have distributed your leaflets to.
