We recently completed a double leaflet distribution for Hamilton Brothers Bishopton and Ross of Lanark who are part of the same group. This is an annual distribution that we have been doing in the spring for Hamilton Brothers for a number of years but is the first one we have done for their sister company, Ross of Lanark
The leaflet is promoting their wide range of gardening equipment ranging from buckets to hedge trimmers to ride-on lawn mowers. The company is better know for its farm machinery and is always keen to promote the fact that they can also supply high quality gardening equipment for the home.
The fact that the equipment that they sell is of a very high quality and, therefore, more expensive than the standard equipment that is available in the national outlets meant that we had to target more affluent areas. In addition since most of the equipment is more appropriate for larger gardens, we were asked to focus on larger houses.
We used our demographic profiling software as well as our client’s local knowledge to identify the best areas in which to distribute their leaflets – the areas where people who would be most likely to buy them live.
The leaflets were distributed to a number of relevant areas including Kilmacolm, Bridge of Weir, Lanark as well as the new housing development in Bishopton. Distributing to new housing developments, especially very large ones such as that being built in Bishopton can be challenging as our distributers to not have any maps to follow.
Our GPS tracking software is useful in these circumstances since it effectively maps the streets that are it shown in our mapping software which enables is to create a map of the area for future use. In addition, we use Google Maps to get an idea of the layout of the area before starting the job.
The leaflets were delivered into the relevant areas and our client was pleased with the level of coverage that we managed to achieve with the leaflets that they had printed.
Company: 2112 Direct Marketing T/A 2112 Leaflet Distribution, 29 Meikle Crescent. Hamilton ML3 7AQ
Registration No: SC352956
VAT Registration No: 971 0992 00