Having worked with Bluebird Care in the past, we were please to have been asked to work with them again by distributed their leaflets for their Glasgow South Side office.
The leaflets were promoting their care and support services which they provide to elderly people in the comfort of their own home. Their options rage from a short daily visit to full live-in care, supporting a variety of needs from companionship to high-dependency. This is often an attractive alternative to residential nursing care.
Given the nature of the services that they provide we had to distribute their leaflets to very specific demographic types. We were able to identify the relevant types using our specialist software which enables us to enter a ‘description’ of the ideal customer and produces the related demographic types.
The results were run through our demographic system that locates the postcodes associated with each of the types identified. This allowed us to plot the information on a map which showed the best areas to target for their leaflet distribution.
Having agreed the areas with our client we used our Analysis Software to calculate the number of leaflets that were required to distribute to the specified areas. The fact that we were distributing the leaflets to very specific areas meant that we had to be careful with the management of the distribution.
We used our GPS tracking system to ensure that the leaflets were distributed to the correct areas and that all of the relevant residences received their leaflet.
Company Name: 2112 Direct Marketing Ltd
Company Number: SC352956.
VAT Registration No: 971 0992 00
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