Leaflets Distributed promoting offers for Specsdirect2u for their Duke Street and Tollcross shops.
We distributed leaflets for Specsdirect2u, an optician based in Duke St, Tollcross and Cambuslang. We ere working with their Glasgow shops, promoting their special offers on glasses.
Since our client wanted to target the area close to the two shops we used a radius distribution. As the name suggests this is an area the is of equal distance from the shop. Working in this way is useful when clients want to target all of the people living close to their location.
We worked out how many houses were within various distances from each shop and use this to create the distribution areas maps. Once this was done we split the main area into manageable ‘chunks’. This formed the basis for a weekly distribution plan.
Our client wanted the distribution to be spread our over a number of weeks to ensure that they could manage the new new enquiries generated by that leaflet distribution.
This meant that we had to carefully manage the leaflet distribution, keeping track of where we had distributed their leaflets. Working this way ensured we did not miss anything. We used our sophisticated mapping software and GPS systems to both keep track of what had been done. This also ensured that all of the relevant areas had been done correctly.
The majority of the areas that we distribute to were made up of tenements. This can be challenging since there are time when we can’t gain access. The fact that we are committed to totally transparent reporting means that we tell our clients where we can’t gain access and why. As a result our clients always know where we have and have not delivered their leaflets.
