The leaflet was promoting the active travel in Kilwinning initiative. In particular it related to a proposal to improve paths through the Blacklands Recreation Ground. It was also inviting people to an event to discuss this particular proposal but as well a how to improve walking and cycle routs in Kilwinning.
We were supplied with a map showing the area that the leaflets were to be distributed to. We used our specialist software to work out how many houses were in the area. The fact that we had to distribute the leaflets to a specified area meant that this was a boundary distribution.
Knowing the number of houses allowed us to print the correct number of leaflets. It also helped ensure we had the correct number of distributors on the job to ensure that it was completed in the required timescale.
Since this was a public consultation, it was very important that we delivered the leaflet to all of the households in the specified area. It also meant that we could prove that we had done so. We used our GPS tracking System as part of our standard operating procedure. This ensures that the leaflets are distributed to the specified area. It also means that we were able to provide our client with a detail report.
Company Name: 2112 Direct Marketing Ltd
Company Number: SC352956.
VAT Registration No: 971 0992 00