All of Our Leaflet Distribution Jobs are GPS Tracked for Your Peace of Mind
Each of our distributers carries a GPS data logger with them when they are distributing leaflets. This device uses satellites to record their position every second and stores all of this information on the device.
When the distribution is complete, the information from each device is downloaded from the data logger onto a computer. Once loaded onto the computer our software generates a map showing the route that each individual distributer took.
This enables us to check that the leaflets were distributed to the correct area. It also allows us to provide a GPS map to our clients to give them confidence that we have done the job properly.
Data Collected by the GPS Logger
In addition to being able to create maps showing where the leaflet distributers were, the system also records a great deal of other information. From a leaflet distribution perspective, the most useful of this information is:
‘Play’ the route taken by each distributer. This function shows the path the distributer took when distributing the leaflets. This allows us to determine if they are working in the most effective way and allows us to improve their performance where they are not working in the most efficient manner.
Total time taken to deliver the leaflets by each distributer. Again, this helps to gauge the efficiency of each distributer. It also allows us to develop a history of how long it takes to deliver to a particular area which helps us to improve our estimate of the time required (and hence the number of people needed) to deliver leaflets to a particular area.
Start, End and Travel times. Each data logger records the start and stop times for the distributer using it. This allows us to ensure that everyone is working the same hours and are starting work when they are supposed to. It also allows us to identify the approximate time when leaflets were distributed to any particular street which can help in the unlikely event of a client dispute.
Other data collected by the GPS Logger
In addition to the above, each GPS data logger records the total distance walked, the total time spent walking. It also tracks the total time spent posting the leaflets through letterboxes vs the total time spent walking.
All of this information is very useful in helping us to continually improve our service and will ensure that we are delivering the best possible service to our clients. It also adds an additional level of transparency in our transparency in our reporting to clients. This helps us to truly stand out from the ‘crowd’ in the professional leaflet distribution industry.
Maps produced by the GPS Logger
There are two types of map that our software can produce from the data captured by the GPS Logger. There is the Street View and the Satellite View (using Google Maps), an example of which is shown here. We have now added an extra level of checking by overlaying the GPS map on top of the distribution map.
GPS Map Added to Standard Reporting
Having used GPS tracking for many years we are now so confident in it and in our distributors that we not provide a GPS Map as part of our standard reports that are sent to clients at the end of their leaflet distribution jobs.
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