Socio-demographics refers to the information which characterises a population into specific categories. We use the Mosaic system which divides the population into 11 Categories and 61 Types, or demographic groups. The image shown to the left shows the type of people who are in Category A, for example.
Building a Demographic Profile based on a Demographic Analysis
We can use the postcodes of your existing customers to run a demographic analysis that will tell us which demographic type each of your customers belong to.
Using this information, we can calculate the percentage of each demographic type that makes up your customer-base. This can then be used to create a map of where your existing client live as well as the people who are most like them live. An example of this is shown in the map on the left where the customers are shown as red dots and the people most like the customers are shown in blue – these are the areas that we would target with leaflet distribution for this client.
This is by far the more powerful way to identify the ideal areas into which to target the leaflets distribution in any particular geographic location.
Generic Demographic Profile
Where clients do not have a large customer base or do not have access to information about their customers, we can use our generic demographic information to help define they type of people they want to target. Once we have done this, we can use that information to locate where those types of people live.
The map shown on the right is an extract of a much larger area showing where areas that have middle and upper-class people living in them. We can produce similar maps for any demographic types, showing any number of combinations of information, such as areas where families, older people, students, unemployed, employed, business owners, etc. are likely to live.
Our Services
The above service options are normally made available to out clients Free of Charge when we are doing their leaflet distribution. We can, however, provide the information on a consultancy basis which a a price of £300* for a basic report and £500* for a detailed report.
* All prices are exclusive of VAT