Repeating your leaflet distribution campaign in the same areas can dramatically improve your response rates over a single leaflet distribution campaign. Why? Think about it. How many times have you seen the same TV or radio commercials time and time again? These companies are not doing this to waste money. They understand that the more often they repeat their message, the greater their response rate will be. The same principal applies to leaflet distribution.
There is also an argument that you should repeat your leaflet distribution to areas that have been successful in the past on the basis that if they have already been successful then they are likely to be successful again. See “How to you use Results from Previous Leaflet Distribution Campaigns to help new Campaigns“.
For further information read our article entitled “Repeating Your Leaflet Distribution“.
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