Leaflet Design plays an important part in the success of a leaflet distribution campaign. One key design feature is whether it is single of double sided.
Many people choose to print single sided leaflets, normally because they think that it is cheaper. Sometimes it’s because they think that it’s more effective. The truth is that neither of these assumptions is true. Firstly, the difference in the cost of printing single vs double sided leaflets is negligible. Secondly, a double sided leaflet is always a more impactful option.
Why Choose Double Sided?
A double sided leaflet has many advantages, including:
- When a leaflet is put through a letterbox there is often no way of knowing which side it will land on. Having two sides will ensure that the person receiving it will always see a message.
- The amount of information that is put on a leaflet is critical. Too much information can overwhelm the reader so being able to split it over two sides can make the leaflet more readable and get you message across more effectively.
- In some cases people feel that one side is enough to say what they need to say. In these circumstance, if there genuinely is no more to say, we would recommend printing the same information on both sides.
- The alternative to the above is to put a clear call to action on one side or, alternatively put a QR code on one side to direct people to your website or social media page.
As you can see from the above, there are many reasons to always make use of both sides of a leaflet. We would, therefore, also recommend using a double sided leaflet to get your message across.
