Having previously distributed leaflets for Sloan Dental Practice , we were pleased to have been asked to distribute more for them. In addition to the leaflet distribution, we were also designed and printed the leaflets.
The leaflet was designed to promoting their practice and the fact that they are registering new patients with the focus on a New Year promotion. We used a similar colour scheme to the first leaflet that we distributed for them. This was done to ensure that there was consistency in their marketing materials.
The leaflet also listed the many reason why people should choose Sloan Dental, including flexible appointment times, modern equipment, accessibility and many more.
We distributed the leaflets in the local area which comprised of Bishopton and the neighbouring village of Erskine. Since it was promoting a service that is suitable to everyone, there was no need to use our demographic targeting systems and it was distributed to all residences in the area.
Our main challenge was that there is a large new housing development in Bishopton. Fortunately, we had previously distributed leaflets in the area on a number of previous occasions so we had GPS tracks of the new housing estate. This allowed us to plan the distribution and provide our distributors with maps to follow even though the new estate is not shown on any map.
The leaflets were distributed to the relevant areas and the job was completed on time and within the agreed budget. Our client was very please with the results saying that the leaflets were working and that had received a number of enquiries.
Company Name: 2112 Direct Marketing Ltd
Company Number: SC352956.
VAT Registration No: 971 0992 00
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