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We distributed leaflets in Hamilton and Blantyre for SmileScene (also know as TeethScene) who are a dentist based in Blantyre.
With practices in four locations: Blantyre, Hamilton, Stonehouse and Cambuslang, they have been providing a comprehensive range of NHS & Private dental care to patients across Lanarkshire and Glasgow for over 25 years.
The leaflet is designed to increase awareness of their service as well as promoting the fact that they are accepting NHS patients, as well as a full range of private dental and cosmetic services.
Since their services are available to everyone, there was no need to run any type of demographic profiling. Our client wanted to target areas that were close to their practice but no on their ‘doorstep’ so we worked with them using our mapping and RAS software to identify target areas and numbers of residences in selected areas in both Hamilton and Blantyre.
We selected the areas based on proximity to the practice as well as across demographic types so that our client would be able to assess where the best response comes from.
