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Tag: Case Study

Using Customer Data for Targeted Leaflet Distribution

Case Studies, Customer Analysis & Demographics, Leaflet Distribution Help, Targeted Leaflet DistributionCase Study, Customer Analysis, Demographics, Leaflet Distribution, Targeted Leaflet Distribution, Targeting14/08/2020Ian

This case study explains how we can use our client’s customer data to help identify the best areas to distribute their leaflets. Careful targeting can improve response rates as well as reducing costs and wastage. Our customer analysis systems enable us help our clients to identify the best areas to distributed their leaflets. These areas…

Ensure that your Marketing Message and Offers are Consistent Across all Media

Case Studies, Direct Marketing Help, Help & Resources, Leaflet Design & Print HelpCase Study, Help and Resources, Leaflet Design, Leaflet Design Tips, Marketing, Social Media, Tools & Techniques12/08/2019Ian

Case study showing why it is important to ensure that the message on your leaflet matches the message across all of your other media. We recently distributed leaflets for a client and subsequently found that they had made a basic mistake in the design and/or implementation of their marketing campaign. The leaflet was well designed,…

The Power of Demographic Profiling

Case Studies, Customer Analysis & Demographics, Leaflet Distribution HelpCase Study, Customer Analysis, Demographic Analysis, Demographics, Leaflet Distribution, Leaflet Distribution Tips, Targeting14/07/2019Ian

This case study discusses how Demographic Profiling can Help to Improve Leaflet Distribution Response Rates & Reduce Wastage and Costs We recently worked with a client who had been using another distribution company to distribute their marketing materials but were unhappy with he response rates that they had been obtaining.  After discussing this with them…

How do I use Customer Data to Assess the Performance of Sales People?

Customer Analysis & Demographics, FAQ, Help & ResourcesCase Study, Customer Analysis, Demographic Analysis, FAQ, Help and Resources, Leaflet Design, Targeting, Tools & Techniques16/11/2017Ian

We did some Customer Analysis work for a client who is in the kitchen and bathroom retail sector.  This analysis provided some unexpected results and resulted in an application for our systems that we had not previously considered. As with our normal practice for conducting Customer Analysis, our client gave us the postcodes of all of their…

How we Deliver within Very Specific Boundaries – Letters for Transport Scotland

Case Studies, Leaflet Distribution News, News, PR & Public InformationCase Study, Community Engagement, Letter Distribution, Letter printing, M8-M74 Upgrade, News, Public Information, Scottish Roads24/08/2015Ian

We printed and delivered a letter to homes and businesses within a 200m radius from the M8 between Baillieston and Junction 10 of the M8 motorway.  This is the latest in a series of distribution jobs that we have completed for Scottish Roads Partnership who are managing the M73, M74 and M8 motorway improvement projects on behalf of Transport…

£1.4m from one leaflet drop in the South Side of Glasgow

Case Studies, Leaflet Distribution News, NewsCase Study, Clarkston, Demographic Analysis, Demographics, Estate Agents, Giffnock, Glasgow South Side Leaflet Distribution, Leaflet Distribution, News, Targeting22/06/2015Ian

We have been working with Connect Estates for a few months, distributing leaflets introducing their new estate agency service. This first phase of the leaflet distribution was successful, generating enquiries and raising the brand awareness of the business, the last leaflet drop, which was in the south side of Glasgow, was particularly successful, generating £1.4m worth of…

Creating a System to Measure Leaflet Distribution Success

Case Studies, Leaflet Distribution Help, Measurement SystemsCase Study, Leaflet Distribution, Leaflet Distribution Tips, Measurement Systems, Targeting15/11/2014Ian

We have been working with an Indian restaurant for quite some time, delivering their menus on a regular basis.   While this strategy has been successful for them with consistent growth in their sales, they were not able to identify the areas where their leaflet distribution was having the most effect, nor were they able to tell…

Wind Farm Leaflet Distribution – Keeping Local Communities Informed

Case Studies, Leaflet Distribution News, Newsletter Distribution, PR & Public InformationCase Study, Community Engagement, Leaflet Distribution, Newsletters, Public Information, Public Relations14/09/2014Ian

2112 Direct Marking have been working with Public Relations (PR) and Public Information companies for may years delivering what can often be sensitive information relating to potentially contentions issues.  Due to the nature of the information, it is critical at everyone in the designated area receives the leaflet, which is why we are the preferred door-to-door…

What do Your Ideal Customers ‘Look Like’

Case Studies, Leaflet Distribution Help, Targeted Leaflet DistributionCase Study, Customer Analysis, Demographic Analysis, Demographics, Leaflet Distribution, Leaflet Distribution Tips, Targeting25/08/2014Ian

This case study looks at how we are able to work with a clients to help them ‘paint a picture’ of what their ideal customers ‘look like’ Developing an understanding your customers allows you to improve your leaflet distribution campaigns.  Knowing what your customers ‘look like’ (i.e. age, sex, income, etc) allows us to use our…

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