Case study showing why it is important to ensure that the message on your leaflet matches the message across all of your other media. We recently distributed leaflets for a client and subsequently found that they had made a basic mistake in the design and/or implementation of their marketing campaign. The leaflet was well designed,…
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The Power of Demographic Profiling
Case study discussing how Demographic Profiling can Help to Improve Leaflet Distribution Response Rates & Reduce Wastage and Costs We recently worked with a client who had been using another distribution company to distribute their marketing materials but were unhappy with he response rates that they had been obtaining. After discussing this with them it quickly…
How do I use Customer Data to Assess the Performance of Sales People?
We did some Customer Analysis work for a client who is in the kitchen and bathroom retail sector. This analysis provided some unexpected results and resulted in an application for our systems that we had not previously considered. As with our normal practice for conducting Customer Analysis, our client gave us the postcodes of all of their…
How we Deliver within Very Specific Boundaries – Letters for Transport Scotland
We printed and delivered a letter to homes and businesses within a 200m radius from the M8 between Baillieston and Junction 10 of the M8 motorway. This is the latest in a series of distribution jobs that we have completed for Scottish Roads Partnership who are managing the M73, M74 and M8 motorway improvement projects on behalf of Transport…
£1.4m from one leaflet drop in the South Side of Glasgow
We have been working with Connect Estates for a few months, distributing leaflets introducing their new estate agency service. This first phase of the leaflet distribution was successful, generating enquiries and raising the brand awareness of the business, the last leaflet drop, which was in the south side of Glasgow, was particularly successful, generating £1.4m worth of…
Creating a System to Measure Leaflet Distribution Success
We have been working with an Indian restaurant for quite some time, delivering their menus on a regular basis. While this strategy has been successful for them with consistent growth in their sales, they were not able to identify the areas where their leaflet distribution was having the most effect, nor were they able to tell…
What do Your Ideal Customers ‘Look Like’
This case study looks at how we are able to work with a clients to help them ‘paint a picture’ of what their ideal customers ‘look like’ Developing an understanding your customers allows you to improve your leaflet distribution campaigns. Knowing what your customers ‘look like’ (i.e. age, sex, income, etc) allows us to use our…
Using Customer Data for Targeted Leaflet Distribution
This case study explains how we were able to use a clients customer data and our targeted leaflet distribution systems to help a client to ensure that their leaflets were distributed to areas where people would be most receptive to the service they were offering. It also shows how careful targeting can improve response rates and…