Leaflets Designed, Printed and Distributed for Neil Gordon Dental. The leaflets were distributed in various areas of Hamilton based on a details analysis of their patients. This was the second job that we had done for Neil Gordon Dental, having first worked with them a few years ago. In this instance, we were asked to…
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Demographic Analysis & Leaflet Distribution Completed for Glasgow Independent School
Leaflets Distributed for Independent School in Various Areas of Glasgow and Lanarkshire Having worked with St Aloysius College, an independent school that is located in Glasgow City Centre, for a number of years, we were pleased to have been asked to distribute leaflets promoting their 2018 open day. We had recently run a full demographic analysis for them so…
The Power of Demographic Profiling
Case study discussing how Demographic Profiling can Help to Improve Leaflet Distribution Response Rates & Reduce Wastage and Costs We recently worked with a client who had been using another distribution company to distribute their marketing materials but were unhappy with he response rates that they had been obtaining. After discussing this with them it quickly…
Using Generic Demographic Information in Targeted Leaflet Distribution
How Generic Demographic Information can be used to help Improve Leaflet Distribution Response Rates Identify the best areas (places where people who are most like your existing customers live) to target with your leaflet distribution is an important element in the success of your leaflet distribution campaign. Using information about your customers (we only need their postcode so…
How do I use Customer Data to Assess the Performance of Sales People?
We did some Customer Analysis work for a client who is in the kitchen and bathroom retail sector. This analysis provided some unexpected results and resulted in an application for our systems that we had not previously considered. As with our normal practice for conducting Customer Analysis, our client gave us the postcodes of all of their…
Leaflets Printed & Distributed for Hutchesons’ Grammar School
We recently completed distributing leaflets promoting the Open Day’s at Hutchesons’ Grammar School. We ran a demographic analysis based on the post codes of their customers and used the results to identify the best areas in which to distribute their leaflets in the South Side of Glasgow various areas of South Lanarkshire, as well as Troon in…
Leaflets Distributed the Village Gym in Glasgow West End and South Side
We recently completed another leaflet distribution for The Village Gym which is part of the Village Hotel in Pacific Quay in the G51 area of Glasgow. This was another in a series of leaflet distribution jobs that we have completed for them. Link the others, it was based on the results of a Customer Analysis…
Your Leaflet Should ‘Speak’ Directly to Your Customers
Developing a deep understanding of your ideal customers is a key element of developing a successful direct response marketing campaign. So if you don’t have a very clear idea of your best customers are then get one and quickly! Why? Because if you don’t you would be shooting in the dark and probably wasting a load…
Know Who Your Customers Are
Businesses that do not capture information about their customers and prospective customers are missing the opportunity to keep in touch with their customers. Keeping in touch with customers can not only lead to repeat business but also, importantly, it can lead to opportunities to get referrals to their circle of friends and family. Simple contact…