We continued our long-standing relationship with Hamilton College by printing and distributing leaflets promoting their January Open Day. This was a targeted leaflet distribution job with the distribution being carried out in a number of different geographic areas in and around North and South Lanarkshire. The distribution areas were chosen by using information that was gathered in…
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Demographic Analysis & Leaflet Distribution Completed for Glasgow Independent School
Leaflets Distributed for Independent School in Various Areas of Glasgow and Lanarkshire Having worked with St Aloysius College, an independent school that is located in Glasgow City Centre, for a number of years, we were pleased to have been asked to distribute leaflets promoting their 2018 open day. We had recently run a full demographic analysis for them so…
The Power of Demographic Profiling
Case study discussing how Demographic Profiling can Help to Improve Leaflet Distribution Response Rates & Reduce Wastage and Costs We recently worked with a client who had been using another distribution company to distribute their marketing materials but were unhappy with he response rates that they had been obtaining. After discussing this with them it quickly…
Hamilton College Leaflets Distributed
Leaflets Distributed in Hamilton, Bothwell, Larkhall, East Kilbride Cambuslang & Uddingston for Hamilton College We printed and distributed leaflets for Hamilton College, an Independent School that is based in Hamilton. Having worked with Hamilton College for a many years, we were asked to distribute their ‘What’s My Story’ leaflets which is a campaign promoting a holistic approach to…
Will New Data Protection Regulation (GDPR) force return to Traditional forms of Marketing?
New GDPR Legislation could Return Focus to Traditional Marketing like Leaflet Distribution In a recent article in The Herald, Stephen Grant, a solicitor with Wright, Johnston & Mackenzie LLP, discusses the potential impact of the new General Data Protection Regulation (GDPR) will tighten the requirements around the use of e-mail and direct mail marketing, in particular…
Using Generic Demographic Information in Targeted Leaflet Distribution
How Generic Demographic Information can be used to help Improve Leaflet Distribution Response Rates Identify the best areas (places where people who are most like your existing customers live) to target with your leaflet distribution is an important element in the success of your leaflet distribution campaign. Using information about your customers (we only need their postcode so…
Leaflet Distribution in Glasgow South Side for Village Gym
Our long-standing relationship with The Village Gym continued when we distributed leaflets for them in Glasgow’s South Side. In order to identify the best area into which to distribute their leaflets, we rune a Customer Analysis for them. This was the third analysis that we had run over the years – it is important to run the…
Leaflet Distributed for Golf Driving Range in East Kilbride
We distributed leaflets for Playsport Golf, which is based at the Playsport complex in East Kilbride. It is one of the largest and best golf practice, play and tuition facilities in the UK. The leaflet was promoting their golf driving range and included vouchers of special offers to encourage people to use it. The leaflet also promoted their 9-hole…