Beware of falling into the trap of sharing your leaflet distribution with other companies to save money. Spending a bit more for solus delivery is for more effective. Sharing your leaflet distribution with others it is not the best way to generate sales for your business. Distributing your leaflet on its on is more effective….
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How Our Customer Penetration Analysis Helps Leaflet Distribution
We have developed a new customer penetration analysis which uses your client data to help find the best areas to distributed your leaflets. Sometimes the results of a demographic analysis are inconclusive and do not give us clear demographic types to target with leaflet distribution. The reason for this is normally due to the nature…
How does good leaflet design affect response rates?
Leaflet Design plays a Crucial role in Leaflet Distribution Response Rates Having been in the leaflet distribution industry for many years, we have seen and delivered all sorts of leaflets. Some are really good and others are truly awful, most are mediocre. So what makes a good leaflet? In a word, Design! The biggest mistake that…
What is Solus Leaflet Distribution?
Solus Leaflet Distribution is where your leaflet is distributed on its own. It is by far the Most Effective way to Promote your Business. Our many years of experience has shown us that solus distribution is far more effective than sharing your leaflet with others. This is why we specialise in Solus Leaflet Distribution and…
How do You Manage Large Leaflet Distribution Jobs?
Managing Leaflet Distribution Jobs that are Spread out over Time & over Wide Geographic Areas can be Challenging and require careful Project Management. We work with a wide variety of client on all types of leaflet distribution jobs that vary in size and geographic spread. These jobs range from a few hundred to tens and…
How do you Know How Many Houses are in a Leaflet Distribution Area?
Understanding how may houses are in a particular area is critical to the successful implementation of a leaflet distribution campaign. If you do not know how many houses (i.e. the number of letterboxes) are in the area that you want to target then you won’t know how many leaflets you need. Conversely, if you have a specific…
How do you know leaflets have been delivered to all the streets in the area?
Our distributors a use maps to navigate the area and we use GPS tracking to ensure that all streets and houses have been distributed to. We provide our leaflet distributors with a detailed map of the area that they are working in. They mark the maps as they distribute the leaflets with the streets that…
Should I Repeat my Leaflet Distribution in the Same Area?
Repeating your leaflet distribution campaign in the same areas can dramatically improve your response rates over a single leaflet distribution campaign. Why? Think about it. How many times have you seen the same TV or radio commercials time and time again? These companies are not doing this to waste money. They understand that the more often they repeat…
How to Repeat a Leaflet Distribution in the Same Area
Repeating your marketing message by distributing leaflets to the same areas more than once can improve your response rates and brand recognition. Following our article “Should I Repeat my Leaflet Distribution in the Same Area?“, here we give you some ideas on how to apply this strategy in using leaflet distribution campaigns. Distribution Timescale We…
The Myth About Response Rates
Don’t believe anyone who tells you what sort of response rate you will get from a direct marketing campaign. There is no way to predict the response you will get from any campaign unless you have previously tested it. Why? Simply because there are far too many variables involved (timing, design of the material, target audience,…