Sometimes demographic analysis results are inconclusive and do not give us clear demographic types to target with leaflet distribution. This article discusses new analysis techniques we have created to make best use of client data. The reason for this is normally due to the nature of the services provided by our client. If, for example,…
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What Should I look for in a Good Leaflet Distribution Company?
If you want to be sure that your leaflets, flyers and other marketing materials are distributed properly then you need to ensure that you use a professional, trustworthy leaflet distribution company. There are many factors to consider when engaging a company to distribute your leaflets. Here are some of the questions you should ask: – Do they…
Is Low cost leaflet distribution worth the risk?
If you are Considering Using a Low Cost Leaflet Distribution Company, Beware – Not all Leaflet Distribution Companies are the Same! We are told by many prospective clients that they have been offered solus leaflet distribution of their leaflets from anything from £35 to £45 per 1,000. The truth is that this is simply not possible. Why? Because…
What is Solus Leaflet Distribution?
Solus Leaflet Distribution is by far the Most Effective way to Promote your Business Solus leaflet distribution is where your leaflet is distributed on its own (i.e. with no other leaflets). This is far more effective than sharing your leaflet with a number of others (see our article entitled “Should I share my leaflet distribution” for more information). …
How do You Manage Large Leaflet Distribution Jobs?
Managing Leaflet Distribution Jobs that are Spread out over Time & over Wide Geographic Areas We work with a wide variety of client on all types of leaflet distribution jobs that vary in size and geographic spread. These jobs range from a few hundred to tens and even hundreds of thousands. The larger jobs which will…
How do I Repeat my Leaflet Distribution?
Repeating your marketing message by distributing leaflets to the same areas more than once can improve your response rates and brand recognition. Following our article “Should I Repeat my Leaflet Distribution in the Same Area?“, here we give you some ideas on how to apply this strategy in using leaflet distribution campaigns. Distribution Timescale We recommend…
Should I Repeat my Leaflet Distribution in the Same Area?
Repeating your leaflet distribution campaign in the same areas can dramatically improve your response rates over a single leaflet distribution campaign. Why? Think about it. How many times have you seen the same TV or radio commercials time and time again? These companies are not doing this to waste money. They understand that the more often they repeat…
The Great Response Rate Myth
I was recently in a meeting with a sales person from a company who printed and distributed (using Royal Mail) addressed direct response marketing materials. She claimed that this sort of mailing achieved at 10% response rate. If anybody in the direct response marketing world tells you what sort of return you can expect run…
How do I use Customer Data to Assess the Performance of Sales People?
We did some Customer Analysis work for a client who is in the kitchen and bathroom retail sector. This analysis provided some unexpected results and resulted in an application for our systems that we had not previously considered. As with our normal practice for conducting Customer Analysis, our client gave us the postcodes of all of their…