If you want to be sure that your leaflets are distributed properly, ensure that you use a professional, trustworthy and reliable leaflet distribution company. Sadly not all leaflet distribution companies are reputable and there are many companies out there who will take your money but won’t deliver your leaflets properly (if at all). Fortunately, there…
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The Importance of Communicating Why You Do What You Do
Communicating why your business exists (its purpose) can be a very effective way to engage with potential customers. This article discusses why you should consider changing your marketing message and communications to work in a way that is probably the exact opposite to the way that you do it at the moment. Our sister company…
Should I Share my Leaflet Distribution with Others?
Beware of falling into the trap of sharing your leaflet distribution with other companies to save money. Spending a bit more for solus delivery is for more effective. Sharing your leaflet distribution with others it is not the best way to generate sales for your business. Distributing your leaflet on its on is more effective….
How Our Customer Penetration Analysis Helps Leaflet Distribution
We have developed a new customer penetration analysis which uses your client data to help find the best areas to distributed your leaflets. Sometimes the results of a demographic analysis are inconclusive and do not give us clear demographic types to target with leaflet distribution. The reason for this is normally due to the nature…
Leaflet Distribution Resumed within the COVID-19 Guidelines
We have Resumed our Leaflet Distribution Services, working in line with the current Coronavirus (COVID-19) lockdown rules. 2112 Leaflet Distribution have been helping our clients attract new business since 2009 and we are please to announce that we have re-opened for business. The very nature of running a small business means that people are entrepreneurial…
AIDA – A Recipe For Designing Successful Leaflets
There’s a classic formula used in direct response marketing and it is well worth remembering when you are designing your leaflets. This formula is called AIDA and stands for: Attention – Interest – Desire – Action If you follow this formula in every piece of direct marketing material that you write, irrespective of the medium it is produced for,…
Survey shows Leafleting can be More Effective than Digital Media
An international survey revealed that people have more faith in printed information than in their digital equivalents. The survey found that online marketing is viewed negatively by the majority of respondents and that the majority of people do not pay attention to advertisements online. The UK has the highest proportion of respondents who do not…
How does good leaflet design affect response rates?
Leaflet Design plays a Crucial role in Leaflet Distribution Response Rates Having been in the leaflet distribution industry for many years, we have seen and delivered all sorts of leaflets. Some are really good and others are truly awful, most are mediocre. So what makes a good leaflet? In a word, Design! The biggest mistake that…
Brand Marketing Promotes, Direct Marketing Sells
There is an Important Difference between Brand Marketing and Direct Marketing In general, all direct marketing campaigns should be focused on one thing – obtaining the response you want from your target audience. This response will vary from placing an order for a product or service to making an enquiry to visiting a web site, etc. …
The Importance of Measuring Lifetime Value
All too often, companies measure the success of leaflet distribution, and other promotional and marketing campaigns, on the outcomes rather than the long-term results from those campaigns. In order to understand the impact of your direct marketing campaigns you must be able to accurately track the results of these campaigns over time. This article discusses…