Communicating why your business exists (its purpose & values) can be a very effective way to attract new customers. This article looks at why you should consider changing your marketing message and communications to work in a way that is probably the exact opposite to the way that you do it at the moment. Our…
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Brand Marketing Promotes, Direct Marketing Sells
There is an Important Difference between Brand Marketing and Direct Marketing In general, all direct marketing campaigns should be focused on one thing – obtaining the desired response from your target audience. This response will vary from placing an order for a product or service to making an enquiry to visiting a web site, etc. All of…
Benefits Sell so Sell The Benefits!
If you are going to invest in Leaflet Distribution to sell your product or service, make sure your Leaflet Promotes the Benefits If the purpose of your leaflet is to sell your products and/or services then it is important to ensure that your leaflet is designed to get them to take some action that will either make…
Does Your Leaflet’s Headline Grab Attention?
The most Important Element of your Leaflet is the HEADLINE The headline is the most prominent words in your leaflet – it will normally be at the top of the leaflets but does not have to be. These should be the first words that the reader sees. It is, therefore, vital that your headline grabs the reader’s…
Five Keys to Successful Leaflet Distribution Campaigns
In order for any leaflet distribution campaign to be successful in terms of generating a decent response rate, five components have to come together at the same time. This article summaries these five components in order to help you to get the most out of your leaflet distribution campaigns. 1) There has to be a demand…
How does good leaflet design affect response rates?
Leaflet Design plays a Crucial role in Leaflet Distribution Response Rates Having been in the leaflet distribution industry for many years, we have seen and delivered all sorts of leaflets. Some are really good and others are truly awful, most are mediocre. So what makes a good leaflet? In a word, Design! The biggest mistake that…
Leaflets Printed & Distributed for Hutchesons’ Grammar School
We recently completed distributing leaflets promoting the Open Day’s at Hutchesons’ Grammar School. We ran a demographic analysis based on the post codes of their customers and used the results to identify the best areas in which to distribute their leaflets in the South Side of Glasgow various areas of South Lanarkshire, as well as Troon in…
Ensure that your Marketing Message and Offers are Consistent Across all Media
We distributed leaflets for a client who shall remain nameless (for obvious reasons) and found that they had made a basic mistake in the design and/or implementation of their marketing campaign. The leaflet was well designed, printed on good quality paper and was promoting a good offer. In addition it was distributed in an area where…
Eight Common Leaflet Distribution Errors to Avoid
Why do some leaflet distribution campaigns produce lower response rates than others? Many companies do not always get the good response rates but can’t figure out why. Often one of the main reasons for poor response rates is that they are making some basic errors in their leaflet distribution campaigns. We have spent some time…