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Tag: Leaflet Design Tips

The Importance of Communicating Why You Do What You Do

Help & Resources, Leaflet Design Help, Marketing HelpHelp and Resources, Leaflet Design, Leaflet Design Tips, Marketing, Tools & Techniques03/11/2020Ian

Communicating why your business exists (its purpose) can be a very effective way to engage with potential customers. This article discusses why you should consider changing your marketing message and communications to work in a way that is probably the exact opposite to the way that you do it at the moment. Our sister company…

AIDA – A Recipe For Designing Successful Leaflets

Help & Resources, Leaflet Design Help, Marketing HelpGraphic Design, Help and Resources, Leaflet Design, Leaflet Design Tips, Marketing, Tools & Techniques28/05/2020Ian

There’s a classic formula used in direct response marketing and it is well worth remembering when you are designing your leaflets. This formula is called AIDA and stands for:  Attention – Interest – Desire – Action If you follow this formula in every piece of direct marketing material that you write, irrespective of the medium it is produced for,…

How does good leaflet design affect response rates?

FAQ, Help & Resources, Leaflet Design HelpFAQ, Help and Resources, Leaflet Design, Leaflet Design Tips14/04/2020Ian

Leaflet Design plays a Crucial role in Leaflet Distribution Response Rates Having been in the leaflet distribution industry for many years, we have seen and delivered all sorts of leaflets.  Some are really good and others are truly awful, most are mediocre. So what makes a good leaflet?  In a word, Design! The biggest mistake that…

Brand Marketing Promotes, Direct Marketing Sells

Direct Marketing, Help & Resources, Leaflet Design Help, Marketing HelpGraphic Design, Help and Resources, Leaflet Design, Leaflet Design Tips, Marketing, Tools & Techniques30/03/2020Ian

There is an Important Difference between Brand Marketing and Direct Marketing In general, all direct marketing campaigns should be focused on one thing – obtaining the response you want from your target audience.  This response will vary from placing an order for a product or service to making an enquiry to visiting a web site, etc. …

Your Leaflet Should ‘Speak’ Directly to Your Customers

Direct Marketing, Help & Resources, Leaflet Design Help, Marketing HelpCustomer Analysis, Demographic Analysis, Graphic Design, Help and Resources, Leaflet Design Tips, Marketing, Tools & Techniques28/03/2020Ian

Developing a deep understanding of your ideal customers is a key element of good leaflet design and creating successful marketing campaigns. If you don’t have a very clear idea of what your best customers look like then you need to get one and quickly! Why? Because if you don’t you would be shooting in the dark…

Benefits Sell so Sell The Benefits!

Direct Marketing, Help & Resources, Leaflet Design Help, Marketing HelpGraphic Design, Help and Resources, Leaflet Design, Leaflet Design Tips, Marketing, Tools & Techniques28/03/2020Ian

If you are going to invest in Leaflet Distribution to sell your product or service, make sure your Leaflet Promotes the Benefits If the purpose of your leaflet is to sell your products and/or services then it is important to ensure that your leaflet is designed to get them to take some action that will either make…

Does Your Leaflet’s Headline Grab Attention?

Help & Resources, Leaflet Design Help, Marketing HelpGraphic Design, Help and Resources, Leaflet Design, Leaflet Design Tips, Marketing, Tools & Techniques28/03/2020Ian

One of the most Important Elements of your Leaflet is the HEADLINE The headline is the most prominent words in your leaflet – it will normally be at the top of the leaflets but does not have to be.  These should be the first words that the reader sees.  It is, therefore, vital that your headline grabs…

Five Key Elements of Successful Leaflet Distribution Campaigns

Help & Resources, Leaflet Distribution HelpHelp and Resources, Leaflet Design Tips, Leaflet Distribution Tips, Tools & Techniques28/10/2019Ian

This article summaries these five components in order to help you to get the most out of your leaflet distribution campaigns. In order for any leaflet distribution campaign to be successful in terms of generating a decent response rate, five components have to come together at the same time. 1) There has to be a…

Ensure that your Marketing Message and Offers are Consistent Across all Media

Case Studies, Help & Resources, Leaflet Design Help, Marketing HelpCase Study, Help and Resources, Leaflet Design, Leaflet Design Tips, Marketing, Social Media, Tools & Techniques12/08/2019Ian

Case study showing why it is important to ensure that the message on your leaflet matches the message across all of your other media. We recently distributed leaflets for a client and subsequently found that they had made a basic mistake in the design and/or implementation of their marketing campaign. The leaflet was well designed,…

Leaflets Printed & Distributed for Hutchesons’ Grammar School

Leaflet Distribution News, Leaflet Printing, News, Targeted Leaflet DistributionCustomer Analysis, Demographic Analysis, Glasgow South Side, Leaflet Design Tips, Leaflet Distribution, Leaflet Printing, News, South Lanarkshire, Targeted Leaflet Distribution24/09/2017Ian

We recently completed distributing leaflets promoting the Open Day’s at Hutchesons’ Grammar School.  We ran a demographic analysis based on the post codes of their customers and used the results to identify the best areas in which to distribute their leaflets in the South Side of Glasgow various areas of South Lanarkshire, as well as Troon in…

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