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Tag: Leaflet Design Tips

The Importance of Communicating Why You Do What You Do

Help & Resources, Leaflet Design Help, Marketing HelpHelp and Resources, Leaflet Design, Leaflet Design Tips, Marketing, Tools & Techniques03/09/2019Ian

Communicating why your business exists (its purpose) can be a very effective way to engage with potential customers. This article discusses why you should consider changing your marketing message and communications to work in a way that is probably the exact opposite to the way that you do it at the moment. Our sister company…

Ensure that your Marketing Message and Offers are Consistent Across all Media

Case Studies, Help & Resources, Leaflet Design Help, Marketing HelpCase Study, Help and Resources, Leaflet Design, Leaflet Design Tips, Marketing, Social Media, Tools & Techniques12/08/2019Ian

Case study showing why it is important to ensure that the message on your leaflet matches the message across all of your other media. We recently distributed leaflets for a client and subsequently found that they had made a basic mistake in the design and/or implementation of their marketing campaign. The leaflet was well designed,…

Brand Marketing Promotes, Direct Marketing Sells

Help & Resources, Leaflet Design Help, Marketing HelpHelp and Resources, Leaflet Design Tips, Marketing28/03/2018Ian

There is an Important Difference between Brand Marketing and Direct Marketing In general, all direct marketing campaigns should be focused on one thing – obtaining the desired response from your target audience.  This response will vary from placing an order for a product or service to making an enquiry to visiting a web site, etc.  All of…

Benefits Sell so Sell The Benefits!

Help & Resources, Leaflet Design Help, Marketing HelpHelp and Resources, Leaflet Design, Leaflet Design Tips, Marketing, Tools & Techniques28/03/2018Ian

If you are going to invest in Leaflet Distribution to sell your product or service, make sure your Leaflet Promotes the Benefits If the purpose of your leaflet is to sell your products and/or services then it is important to ensure that your leaflet is designed to get them to take some action that will either make…

Does Your Leaflet’s Headline Grab Attention?

Help & Resources, Leaflet Design HelpHelp and Resources, Leaflet Design, Leaflet Design Tips, Tools & Techniques28/03/2018Ian

The most Important Element of your Leaflet is the HEADLINE The headline is the most prominent words in your leaflet – it will normally be at the top of the leaflets but does not have to be.  These should be the first words that the reader sees.  It is, therefore, vital that your headline grabs the reader’s…

Five Keys to Successful Leaflet Distribution Campaigns

Help & Resources, Leaflet Distribution HelpHelp and Resources, Leaflet Design Tips, Leaflet Distribution Tips, Tools & Techniques28/10/2017Ian

In order for any leaflet distribution campaign to be successful in terms of generating a decent response rate, five components have to come together at the same time.  This article summaries these five components in order to help you to get the most out of your leaflet distribution campaigns. 1) There has to be a demand…

How does good leaflet design affect response rates?

FAQ, Help & Resources, Leaflet Design HelpFAQ, Help and Resources, Leaflet Design, Leaflet Design Tips14/10/2017Ian

Leaflet Design plays a Crucial role in Leaflet Distribution Response Rates Having been in the leaflet distribution industry for many years, we have seen and delivered all sorts of leaflets.  Some are really good and others are truly awful, most are mediocre. So what makes a good leaflet?  In a word, Design! The biggest mistake that…

Leaflets Printed & Distributed for Hutchesons’ Grammar School

Leaflet Distribution News, Leaflet Printing, News, Targeted Leaflet DistributionCustomer Analysis, Demographic Analysis, Glasgow South Side, Leaflet Design Tips, Leaflet Distribution, Leaflet Printing, News, South Lanarkshire, Targeted Leaflet Distribution24/09/2017Ian

We recently completed distributing leaflets promoting the Open Day’s at Hutchesons’ Grammar School.  We ran a demographic analysis based on the post codes of their customers and used the results to identify the best areas in which to distribute their leaflets in the South Side of Glasgow various areas of South Lanarkshire, as well as Troon in…

What Paper should I use for my Leaflets?

FAQ, Help & Resources, Leaflet Design Help, Leaflet PrintingFAQ, Help and Resources, Leaflet Design, Leaflet Design Tips, Leaflet Distribution Tips, Leaflet Printing, Tools & Techniques27/08/2017Ian

The Size, Shape & Weight of Paper you use for your Leaflets can Make a Big Difference to Your Response Rates Let’s not kid ourselves – most people will receive a lot of leaflets over time.  This means that it is important to make yours stand out from the crowd.  One way to do this is bu using…

Eight Common Leaflet Distribution Errors to Avoid

Help & Resources, Leaflet Distribution HelpHelp and Resources, Leaflet Design Tips, Leaflet Distribution Tips, Measurement Systems28/03/2017Ian

Why do some leaflet distribution campaigns produce lower response rates than others? Many companies do not always get the good response rates but can’t figure out why. Often one of the main reasons for poor response rates is that they are making some basic errors in their leaflet distribution campaigns. We have spent some time…

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Recent Posts

  • Inspiring the Future Leaflet Printed & Distributed for Independent School
  • Leaflets Distributed in Pollokshields for Architect’s Practice
  • Care Home Leaflets Distributed in Newton Mearns
  • Leaflets Distributed for Neilston Dental Surgery
  • Leaflets Distributed for Boss Pizza in Hamilton

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