Having worked with this client for some time, we were pleased to have been asked to create and distribute a new leaflets for their Shawlands store. The leaflet was promoting Beds Shawlands summer sale. We designed it as an A4 folded leaflet. The finished size was A5. We used a folded leaflet because our client…
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Leaflets Designed, Printed and Distributed for Beds West End
We designed, printed and distributed leaflets for a client who opened a new beds store in Knightswood in Glasgow’s West End. Having worked with this client promoting their other stores, we were asked to create and distribute a leaflet to promote their newest store. Beds West End is located in the Knightswood Shopping Centre. Beds…
Leaflets Designed, Printed & Distributed for Mackie Pharmacy
2112 Leaflet Distribution helped Mackie Pharmacy promote their new prescription collection point ‘robot’ as well as their other services. We were very pleased to continue our long-standing working relationship with Mackie Pharmacy. It was especially exciting to be involved with this project which was promoting their exciting new automated prescription collection point. This machine as…
The Importance of Communicating Why You Do What You Do
Communicating why your business exists (its purpose) can be a very effective way to engage with potential customers. This article discusses why you should consider changing your marketing message and communications to work in a way that is probably the exact opposite to the way that you do it at the moment. Our sister company…
Disinfectant Leaflet Designed, Printed and Distributed
We designed, printed and distributed a leaflet to promote Sanondaf total area disinfection solutions. At 2112 Direct Marketing, we were pleased to be asked to distribute leaflets promoting the innovative Sanondaf system for disinfecting both homes and businesses. It uses a fogging system that fills the room with a fine medical grade disinfectant mist that…
AIDA – A Recipe For Designing Successful Leaflets
There’s a classic formula used in direct response marketing and it is well worth remembering when you are designing your leaflets. This formula is called AIDA and stands for: Attention – Interest – Desire – Action If you follow this formula in every piece of direct marketing material that you write, irrespective of the medium it is produced for,…
How does good leaflet design affect response rates?
Leaflet Design plays a Crucial role in Leaflet Distribution Response Rates Having been in the leaflet distribution industry for many years, we have seen and delivered all sorts of leaflets. Some are really good and others are truly awful, most are mediocre. So what makes a good leaflet? In a word, Design! The biggest mistake that…
Brand Marketing Promotes, Direct Marketing Sells
There is an Important Difference between Brand Marketing and Direct Marketing In general, all direct marketing campaigns should be focused on one thing – obtaining the response you want from your target audience. This response will vary from placing an order for a product or service to making an enquiry to visiting a web site, etc. …
Benefits Sell so Sell The Benefits!
If you are going to invest in Leaflet Distribution to sell your product or service, make sure your Leaflet Promotes the Benefits If the purpose of your leaflet is to sell your products and/or services then it is important to ensure that your leaflet is designed to get them to take some action that will either make…