Communicating why your business exists (its purpose) can be a very effective way to engage with potential customers. This article discusses why you should consider changing your marketing message and communications to work in a way that is probably the exact opposite to the way that you do it at the moment. Our sister company…
Let People Know that you are Open for Business Post COVID-19
Tips to How Leaflet Distribution can Help you Spread the Word that You are Open for Business After the COVID-19 Lockdown has ended. We understand as much as anyone that the past few months have been tough for small businesses in Glasgow, Lanarkshire and the West of Scotland. We have been through it ourselves and…
AIDA – A Recipe For Designing Successful Leaflets
There’s a classic formula used in direct response marketing and it is well worth remembering when you are designing your leaflets. This formula is called AIDA and stands for: Attention – Interest – Desire – Action If you follow this formula in every piece of direct marketing material that you write, irrespective of the medium it is produced for,…
Brand Marketing Promotes, Direct Marketing Sells
There is an Important Difference between Brand Marketing and Direct Marketing In general, all direct marketing campaigns should be focused on one thing – obtaining the response you want from your target audience. This response will vary from placing an order for a product or service to making an enquiry to visiting a web site, etc. …
Your Leaflet Should ‘Speak’ Directly to Your Customers
Developing a deep understanding of your ideal customers is a key element of good leaflet design and creating successful marketing campaigns. If you don’t have a very clear idea of what your best customers look like then you need to get one and quickly! Why? Because if you don’t you would be shooting in the dark…
Benefits Sell so Sell The Benefits!
If you are going to invest in Leaflet Distribution to sell your product or service, make sure your Leaflet Promotes the Benefits If the purpose of your leaflet is to sell your products and/or services then it is important to ensure that your leaflet is designed to get them to take some action that will either make…
Does Your Leaflet’s Headline Grab Attention?
One of the most Important Elements of your Leaflet is the HEADLINE The headline is the most prominent words in your leaflet – it will normally be at the top of the leaflets but does not have to be. These should be the first words that the reader sees. It is, therefore, vital that your headline grabs…
Know Who Your Customers Are
Businesses that do not capture information about their customers and prospective customers are missing the opportunity to keep in touch with their customers. Keeping in touch with customers can not only lead to repeat business but also, importantly, it can lead to opportunities to get referrals to their circle of friends and family. Simple contact…