All too often, companies measure the success of leaflet distribution, and other promotional and marketing campaigns, on the outcomes rather than the long-term results from those campaigns. In order to understand the impact of your direct marketing campaigns you must be able to accurately track the results of these campaigns over time. This article discusses…
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How do I Measure Responses to my Leaflet Distribution Campaigns?
Measuring is a way of life. Every day we take measurements countless times. The number of steps we take. Our weight. The time of day. Isn’t it strange then that when it comes to business in general and our marketing activities in particular that we often seem to forget or ignore the need to measure?…
Using Results from Previous Leaflet Distribution Campaigns to Plan New Campaigns
Used Properly, Information About the Performance of Completed Leaflet Distribution Campaigns can be Very Useful When Planning a New Campaign. If you are running multiple leaflet distribution campaigns then information gathered from previous campaigns can be very useful in helping to target areas for future campaigns. To achieve this you need to make sure that you…
Eight Common Leaflet Distribution Errors to Avoid
Why do some leaflet distribution campaigns produce lower response rates than others? Many companies do not always get the good response rates but can’t figure out why. Often one of the main reasons for poor response rates is that they are making some basic errors in their leaflet distribution campaigns. We have spent some time…
Creating a System to Measure Leaflet Distribution Success
We have been working with an Indian restaurant for quite some time, delivering their menus on a regular basis. While this strategy has been successful for them with consistent growth in their sales, they were not able to identify the areas where their leaflet distribution was having the most effect, nor were they able to tell…