Communicating why your business exists (its purpose) can be a very effective way to engage with potential customers. This article discusses why you should consider changing your marketing message and communications to work in a way that is probably the exact opposite to the way that you do it at the moment. Our sister company…
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How does Customer Penetration Analysis Help Leaflet Distribution?
Sometimes demographic analysis results are inconclusive and do not give us clear demographic types to target with leaflet distribution. This article discusses new analysis techniques we have created to make best use of client data. The reason for this is normally due to the nature of the services provided by our client. If, for example,…
How do I Repeat my Leaflet Distribution?
Repeating your marketing message by distributing leaflets to the same areas more than once can improve your response rates and brand recognition. Following our article “Should I Repeat my Leaflet Distribution in the Same Area?“, here we give you some ideas on how to apply this strategy in using leaflet distribution campaigns. Distribution Timescale We recommend…
GDPR and Leaflet Distribution
How Does the new GDPR Legislation Affect Leaflet Distribution? Many business owners are concerned about the affect that the new General Data Protection Regulation (GDPR) will affect their ability to market their business, especially in the B2C market where their target market is the consumer (see our earlier article on GDPR). We have been asked…
The Importance of Measuring Lifetime Value
All too often, companies measure the success of leaflet distribution, and other promotional and marketing campaigns, on the outcomes that result from those campaigns. In order to understand the impact of your direct marketing campaigns you must be able to accurately track the results of these campaigns over time. This article discusses the importance of…
Benefits Sell so Sell The Benefits!
If you are going to invest in Leaflet Distribution to sell your product or service, make sure your Leaflet Promotes the Benefits If the purpose of your leaflet is to sell your products and/or services then it is important to ensure that your leaflet is designed to get them to take some action that will either make…
Does Your Leaflet’s Headline Grab Attention?
The most Important Element of your Leaflet is the HEADLINE The headline is the most prominent words in your leaflet – it will normally be at the top of the leaflets but does not have to be. These should be the first words that the reader sees. It is, therefore, vital that your headline grabs the reader’s…
Using Generic Demographic Information in Targeted Leaflet Distribution
How Generic Demographic Information can be used to help Improve Leaflet Distribution Response Rates Identify the best areas (places where people who are most like your existing customers live) to target with your leaflet distribution is an important element in the success of your leaflet distribution campaign. Using information about your customers (we only need their postcode so…