Leaflet Design plays an important part in the success of a leaflet distribution campaign. One key design feature is whether it is single of double sided. Many people choose to print single sided leaflets, normally because they think that it is cheaper. Sometimes it’s because they think that it’s more effective. The truth is that…
The Importance of Communicating Why You Do What You Do
Communicating why your business exists (its purpose) can be a very effective way to engage with potential customers. This article discusses why you should consider changing your marketing message and communications to work in a way that is probably the exact opposite to the way that you do it at the moment. Our sister company…
Should I Share my Leaflet Distribution with Others?
Beware of falling into the trap of sharing your leaflet distribution with other companies to save money. Spending a bit more for solus delivery is for more effective. Sharing your leaflet distribution with others it is not the best way to generate sales for your business. Distributing your leaflet on its on is more effective….
How Our Customer Penetration Analysis Helps Leaflet Distribution
We have developed a new customer penetration analysis which uses your client data to help find the best areas to distributed your leaflets. Sometimes the results of a demographic analysis are inconclusive and do not give us clear demographic types to target with leaflet distribution. The reason for this is normally due to the nature…
AIDA – A Recipe For Designing Successful Leaflets
There’s a classic formula used in direct response marketing and it is well worth remembering when you are designing your leaflets. This formula is called AIDA and stands for: Attention – Interest – Desire – Action If you follow this formula in every piece of direct marketing material that you write, irrespective of the medium it is produced for,…
Brand Marketing Promotes, Direct Marketing Sells
There is an Important Difference between Brand Marketing and Direct Marketing In general, all direct marketing campaigns should be focused on one thing – obtaining the response you want from your target audience. This response will vary from placing an order for a product or service to making an enquiry to visiting a web site, etc. …
The Importance of Measuring Lifetime Value
All too often, companies measure the success of leaflet distribution, and other promotional and marketing campaigns, on the outcomes rather than the long-term results from those campaigns. In order to understand the impact of your direct marketing campaigns you must be able to accurately track the results of these campaigns over time. This article discusses…
Your Leaflet Should ‘Speak’ Directly to Your Customers
Developing a deep understanding of your ideal customers is a key element of good leaflet design and creating successful marketing campaigns. If you don’t have a very clear idea of what your best customers look like then you need to get one and quickly! Why? Because if you don’t you would be shooting in the dark…
Benefits Sell so Sell The Benefits!
If you are going to invest in Leaflet Distribution to sell your product or service, make sure your Leaflet Promotes the Benefits If the purpose of your leaflet is to sell your products and/or services then it is important to ensure that your leaflet is designed to get them to take some action that will either make…