We continued our long-standing relationship with Complete Dental Care when they asked us to design, print and distribute a leaflet promoting their cosmetic dental services. The leaflet focuses on teeth straightening, whitening and reshaping.
The design was intended to be clean while conveying a reasonable amount of information along with special offers. It is important to keep the design of a leaflet very clean. To achieve this whilst also conveying the important information, we decided to create a A4 half-folded leaflet. The advantage of this is that we were able to keep the outside of the leaflet (which people see first) very clean and put the more detailed information in the inside.
In addition, we ensured that the leaflet represented the Complete Dental Care brand by using their colours and also incorporating their logo in the inside of the leaflet.
The fact that the leaflet was folded meant that we were able to print it on a slightly lighter paper 150gsm (we would normally use a minimum of 250gsm for a standard leaflet).
The fact that this leaflet was promoting private dental services meant that we worked with our client to understand who the ideal customer would be for these services. Once we had identified the ideal customer, we used our generic demographic system to identify the best areas into which we could distribute the leaflets.
In addition, there were a number new housing estates in the area so we had to use information gathered in previous leaflet distribution jobs that we have done in the area.
Company Name: 2112 Direct Marketing Ltd
Company Number: SC352956.
VAT Registration No: 971 0992 00