Radius distribution is the most straight forward way to select an area in which to distribute your leaflets. With this method you distribute within a fixed radius of a central point (usually your place of business). The size area covered by the leaflet distribution will depend on the number of leaflets to be distributed, the density of housing in the area and the distance from the central location that you want to cover.
For a number of reasons some clients want to distribute their leaflets based on a boundary of some type. This boundary could include a political boundary, a local authority area, a postal district or sub-district. This type of distribution is normally carried out for clients who need to ensure their leaflets are distributed into a very specific area. This includes clients such as political parties, PR and Public Information agencies, etc.
Segmented distribution is more complex. Here, a large distribution area into smaller, more manageable, segments. This method of leaflet distribution is used when you want to distribute leaflets into a large area in a manageable way over a period of time and usually repeatedly the delivery over time. It is particularly effective if you are able to measure the results from each area distributed to.
Using socio-demographic analysis to identify and target your leaflet distribution into areas where your potential customers are most likely to live can be the most effective way to distribute your leaflets. In order to make this type of distribution you need to know what sort of people are buying or will buy your products or services. We can use this information we can locate areas where these people are most likely to live.
Company Name: 2112 Direct Marketing Ltd
Company Number: SC352956.
VAT Registration No: 971 0992 00