Radius based leaflet distribution is normally used to raise awareness of your products or services within your local area. It is based on a central point which is normally your business location.
The products or services should appeal to a wide cross-section of society.
What types of business would benefit from using radius-based leaflet distribution?
Any business that relies primarily on trade from the local community could use a radius-based leaflet distribution. This would include takeaways, local grocers, dentists, pharmacies, and the like.
What types of business should not use radius-based leaflet distribution?
A radius-based distribution would not be useful to businesses
whose products or services are aimed at a specific type of person. For example, it would not be sensible for a company which sells and installs conservatories to distribute their leaflets to flats or to rented homes.
How do we calculate the radius in which to distribute the leaflets?
There are two ways to do this. Firstly, if you have already printed your leaflets then you will know how many you want to distribute.
Based on this, we can we use our specialised software to calculate the distance from your place of business that would contain the number of houses into which you could distribute that number of leaflets.
The second method would be to decide how far out from the central point (usually your place of business) you want to distribute your leaflets to. 
How do you ensure that the leaflets are distributed to the correct area?
All of our leaflet distributors work to our leaflet delivery rules which are designed to ensure that your leaflets are delivered in a professional manner.
The main difference with a radius-based distribution is that we need to ensure that we work from the central point outwards. This means that if they run out of leaflets, they will run out in the areas farthest away from the central point.
